Reading time: 5 mins
Sometimes I wonder if creatives and creativity are seasonal goods. Whenever business or politics have maneuvered themselves into a dead end, there is a cry for “creative solutions”. Depending on the economic situation, “creatives” range from ridiculed crackpots to saviors of the future.
I’m a member of the creative industries. But in times like these I can’t help asking myself: What is a ‘creative’ actually?
Reading time: 8 mins
When the British Queen Elizabeth II died in 2022, I watched in fasciation the unfolding of an unprecedented spectacle. Rituals that reach back to the Middle Ages with thousands of people queuing, watching, and participating.
In a time of political turmoil with economic crisis written on the wall, you might think people have other things in mind.
The whole spectacle seemed so out of date and yet so highly relevant. It showed an importance of culture and traditions that comes a bit as a surprise in our post-modern future focused world.
Why is it so important?
Reading time: 10 mins
Aesthetics play an important role in the creative economy. Many of our products and contributions are in the field of aesthetics. The American author Virginia Postrel explains “that the ‘look and feel’ of people, places, and things are more important than we think. Aesthetic pleasure taps deep human instincts and is essential for creativity and growth.”
Especially aesthetics of places and areas have gained traction in the past years. In local and community development the terms “aesthetic” and “creative” are often combined to generate visions of highly energetic, bustling places where life is blooming, and neighborhoods are thriving. Creative aesthetics is becoming an instrument in upward revaluation. But why is that so? In this little three-part series, I’m going to look at it.
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