Reading time: 10 mins
Aesthetics play an important role in the creative economy. Many of our products and contributions are in the field of aesthetics. The American author Virginia Postrel explains “that the ‘look and feel’ of people, places, and things are more important than we think. Aesthetic pleasure taps deep human instincts and is essential for creativity and growth.”
Especially aesthetics of places and areas have gained traction in the past years. In local and community development the terms “aesthetic” and “creative” are often combined to generate visions of highly energetic, bustling places where life is blooming, and neighborhoods are thriving. Creative aesthetics is becoming an instrument in upward revaluation. But why is that so? In this little three-part series, I’m going to look at it.